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White Lucent

Shiseido launched its latest and improved White Lucent Range – an innovative and renewed whitening skincare treatment inspired by professional cosmetic procedures. Shiseido’s deep roots in pharmaceutical research led to this emerging, double strike spot-reducing technology that helps with spot-prevention and strengthens the skin’s resistance to darkness and spots. The first digital campaign by Shiseido Singapore started with a teaser website that hints at the key benefits of White Lucent. A custom quiz was crafted alongside other native content articles. The sign-up rate for White Lucent trial kit was almost doubled, compared to the last campaign. Saffron crafted and executed this campaign with key media partners and social influencers.

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"Meet the brightening skincare line inspired by the top aesthetic whitening procedures."
– Her World Plus, Dec 2015

"Here’s the skincare regime that’s almost like a trip to the aesthetician."
– Nylon, 31 Jan 2016

"A new skincare range is promising results similar to those of aesthetic treatments, all in the comfort of your own home."
– Female, 14 Jan 2016

"The brightening range that works as well as cosmetic procedures."
-Buro 24/7, 14 Dec 2015

"使用White Lucent 之后, 我的皮肤更美丽,也感觉更健康。"
– Candyce Toh, 22 Jan 2016