Orchard Central Christmas 2014
Saffron embarked on Orchard Central’s inaugural social media campaign for their 2014 Christmas campaign. Adopting a ‘pass-it-on’ concept, custom-made OC Christmas Campaign press kits were sent to the media and online influencers. This effort was also complemented with street activation, where recipients were encouraged to name a friend as the next recipient of the gift parcels. This campaign emerged as one of the top five finalists in the esteemed MARKies Award – Best Retail Idea 2015. Orchard Central was also voted as 2014’s best dressed building during this campaign.
Let your opinions be heard.
Say it with an emoji.
"Orchard Central certainly knows how to ring in the festive season."
"Celebrate the festive season at Orchard Central with a seasonal market complete with eight-meter Christmas tree, fairy lights, unicorn and elves decorations (cue photo ops!)"
"Time for shopping at Orchard Central Christmas Marketplace!"
"Feeling the mood of Christmas early this year!"