Nex Christmas 2014

Merry NEX’mas

The festive season campaign was part of NEX shopping mall’s launch of its new fashion wing, featuring key fashion brands such as Dorothy Perkins and H&M. Saffron created a campaign with creative press kits prior to the grand opening, along with a fashion runway challenge that engaged influencers Keith Png and Velda Tan as fashion stylists for the winners.

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"All ready for the new NEX shopping experience."
– Nylon, 18 Nov 2014

"Can’t wait to check out the new fashion shops at the mall!"
- Wee Teck (The New Paper), 18 Nov 2014

"Had much fun exploring NEX’s new fashion wing and styling the ladies on #teamvelda"
– Velda Tan, 30 Nov 2014

"Get inspired by the stunning display the gorgeous apparels and accessories NEX has to offer."
–Christabel Chua 4 Dec 2014

"Was literally itching to shop immediately after."
– Agri Velt, 8 Dec 2014