Nex Christmas 2014
The festive season campaign was part of NEX shopping mall’s launch of its new fashion wing, featuring key fashion brands such as Dorothy Perkins and H&M. Saffron created a campaign with creative press kits prior to the grand opening, along with a fashion runway challenge that engaged influencers Keith Png and Velda Tan as fashion stylists for the winners.
Let your opinions be heard.
Say it with an emoji.
"Can’t wait to check out the new fashion shops at the mall!"
"Had much fun exploring NEX’s new fashion wing and styling the ladies on #teamvelda"
"Get inspired by the stunning display the gorgeous apparels and accessories NEX has to offer."
"Was literally itching to shop immediately after."