Jem Christmas 2015
Be a Jem Star
JEM’s 2015 Christmas campaign was themed around glittery stars and encouraging people to follow their dreams. Saffron crafted a social media contest and engaged local singer Benjamin Kheng for “Be a Jem Star” campaign. The winner won a chance to jam with Benjamin in studio.
Let your opinions be heard.
Say it with an emoji.
" Working with artiste Benjamin Kheng to discover local talents, the "Be a Jem Star" singing contest attracted over 100 participants in just two weeks."
"These dudes have so much talent it's unreal."
"Let the Celestial Globe Dancers bedazzle you with an exclusively choreographed dance routine inspired by the stars."
"Jamming with the winner of the ‘Be A Jem Star’ contest, @the_pancakes_effect! Had such a blast hanging with him."