Fashion Steps Out 2016
Orchard Road Business Organisation
Fashion Steps Out is Singapore’s largest street fashion festival along Orchard Road, the nation’s iconic fashion campaign organised by Orchard Road Business Association and supported by Singapore Tourism Board. In it’s 7th year, the runway is the longest yet and features a record number of models/talents. For the first time, regional social media influencers were engaged in countries such as China, Indonesia, Philippines and Malaysia. Saffron crafted the regional campaign, engaged influencers and managed activation efforts in these markets.
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"Celebrities, VVIPs, media, and the public were treated to an aesthetically pleasing visual session when the busy Orchard Road was transformed into a street runway."
"Couldn't resist; another cute model-in-the-making at Fashion Steps Out."
"Everyone had a great time at the show, not just the invited guests, but anyone who just passed by."